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Are you trying to get them to read, share, reply, click, engage? The measurement part of this may take some time; so let the tools do their work. If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. Use apps that will streamline your social media sharing. What do you hope to gain out of it? Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. What content will you put on each one? If you decide to create a new social media account please send an email with the account details to socialmedia@brookes.ac.uk so that we can add your account to the Brookes directory. Be helpful. Adopt a more communal voice that sounds reasonable to the diverse backgrounds that compose that group. How are these metrics doing? Networks, Centres and Programmes. A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. Instead, designate a daily block of time to do your social media work. Share media such as photos, videos, audio, or even existing relevant articles. The following guidance is designed to support the effective management of social media within the workplace. How do you decide what metrics you should be monitoring? Browse a directory of social media accounts from around Harvard University. This social media strategy template should help you to get started. The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. Campaign-focused metrics help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. Make sure they’re tracking the social posts you’re interested in, do what you can to filter out spam, and then come back in a few days for steps 4 and 5. Visit the Education blog and subscribe via RSS and email for more news, teaching resources and discussion. the University that use social media are therefore expected to use it responsibly. DPIR hosts a range of research centres, networks and programmes which set research agendas and host scholars from across the world. For the purposes of these guidelines, social media is defined as a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. The Institute is co-organized with the University of Pennsylvania’s Annenberg School for Communication and the University of Johannesburg. Dr Safiya Noble of the University of California and author of Algorithms of Oppression outlines problems she sees in the tech industry and how journalism can address them. Instead, choose one or two platforms, a primary message, and a primary means of communication. When getting started with social media measurement you should aim to address these questions: The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over time. How can you communicate your unique selling point and most effectively appeal to your audience? ), What counts as a successful conversion? As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. The next step is to match your goals to actual metrics and behaviours you can measure. It took approximately 5 years to build an audience of 1,000,000. You will have different objectives within your strategies – remember to set SMART objectives so that what you are trying to achieve can be effectively measured. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. employee releases such information through social media, the University’s Public Interest Disclosure Policy will be initiated before any further action is taken. The MSc in Comparative Social Policy explores welfare systems and policy developments across a range of countries with an OECD focus. Keep it “social” by watching, learning from, and amplifying the best finds from your audience. The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. What can you provide via social media that will help/interest/entertain your target audience? *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. Don’t try and spread yourself too thin. Latest news. Some of the best social campaigns are fully integrated both online and offline, engage with a targeted audience and prove a measurable return on investment. What’s your voice? You are here: Home > Social Media Printer-friendly view | Share this Keep updated by signing up to our blog and following us on Twitter, Facebook, Pinterest, and YouTube for the latest news, free resources and more . Two important questions to nail down are: One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. The final step is to carefully review your measurement program. 5. We use perspectives from organizational sociology, human computer interaction, communication, information science, and political science to interpret and analyze the evidence we are gathering. In your reports, be sure you highlight the important numbers: You should also think about how you want to document anecdotal and qualitative insights into your reporting as these can track examples of they types of engagements that happens with your content. If you want to measure awareness, then use metrics like volume, reach, exposure, and amplification. The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. This is why monitoring and measuring your social media activities is so crucial – you need reliable and consistent analytics that help you track your success on channels like Twitter, Facebook, and YouTube. The work of social scientists is needed more urgently than ever. Write deliberately and accurately. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. List out all your business goals for social media (these would have been already outlined in your strategy). You can always expand later. However, the University does monitor social media for mentins of the University and other topics of relevance, so that we can respond directly to those who are raising questions or concerns about the University that we may be able to answer. Think of them as a means to an end rather than the most important part: telling a great story in a way that helps you connect with people is more important than the tools themselves. Site designed by Global There is never any one, universal answer to this question, but here are some tips to get you started: If you’re using social media, you should be measuring it. As an integral part of Oxford’s Programme in Comparative Media Law and Policy (PCMLP), the Institute has built a strong global network of alumni and faculty who are leaders within the global freedom of expression community. Refrain from broadcasting private issues and topics. Remember that you are speaking to a group, not just a collection of individuals. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Just not all your time. It covers work by the Oxford Internet Institute, and work published within the journal itself. Are you meeting your company’s goals with social media? The message with the You Tube embed was created on the morning of the 18 of April when we were just a few dozen short of the million. How do you interpret the numbers once you have them? Check back in with the goals you set initially and make sure your new metrics actually help you address those goals. Don't rely solely on automation. DNR 2020 Explore the most comprehensive piece of research on news consumption worldwide. Don't let it take over your work time. Set a budget/schedule for needed resources: You can't do it all; define your resources in terms of money, time and personnel, then put those resources to work. Step one is to get people to listen to you; step two is to ensure that they trust your expertise. You’ve probably also considered the audience you want to reach and the tools they’re using. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? Oxford University Press (OUP) is committed to disseminating scholarship and furthering education around the world. Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. How far is your message spreading? Author resources. social media definition: 1. websites and computer programs that allow people to communicate and share information on the…. So the next step is to think about what you want your audience to do with your content on these channels. Social media Insights: Strategy and Measurement. In many cases, social media communicators are the new customer service representatives. No matter the schedule, make sure you’re checking in regularly on your metrics. Respect copyright laws. Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global Think about this before every campaign. For many, digital marketing activity has crept up on us and suddenly we’re expected to engage with our prospective students through the scary world of social media. If you’re participating in social media, you really need to understand how you’re doing. Let your metrics accumulate over time; you’ll see how valuable this data will become after a few months have passed and you have older data to compare to your new data. Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. Research Network in Politics and Government. Just like in the real world, saying what you mean and meaning what you say communicates authenticity. Apply, wait and test/tweak: Set a time limit (several months, at the least) and stick to your strategy for that amount of time before you start messing with it. Engage, respond, talk to people, help them, have conversations. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. Is your content having the impact you want? Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. Head of Campaigns and Digital CommunicationsLiz McCarthyTel: 01865 280474, email: elizabeth.mccarthy@admin.ox.ac.uk, Digital Communications ManagerChristopher EddieTel: 01865 280546, email: christopher.eddie@admin.ox.ac.uk, Digital Communications ManagerStephen SangarTel: 01865 280550, email: stephen.sangar@admin.ox.ac.uk, Digital Communications OfficerRichard WattsTel: 01865 270280, email: richard.watts@admin.ox.ac.uk, Content and Social Media ManagerSusannah MendusTel: 01865 280536, email: susannah.mendus@admin.ox.ac.uk, Creative Media ManagerTom WilkinsonTel: 01865 280076, email: tom.wilkinson@admin.ox.ac.uk, Creative Media Manager (Research and Innovation)Tom FullerTel: 01865 270775, email: tom.fuller@admin.ox.ac.uk, Campaign Content ManagerBen HarwoodTel: 01865 280672, email: ben.harwood@admin.ox.ac.uk. How do you know if your social media activities are effective? How often? Start with a focused approach. However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. This workshop, which was run by Lizzie Burrows, Student Recruitment Officer in the Admissions Office, discussed good (and not so good!) How can you approach social media with a solution to their problems and to add value to their experience? 2. Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. (Likewise, remember to connect with your colleagues). (Be specific. Completed Research Projects; Barnett Papers in Social Research; Study. It is aimed at colleagues who have recently been given digital marketing as part of their remit or are interested in innovative ways to connect with prospective students. Are people moving through social media to your external site and what do they do once they’re on your site? Undergraduate; Master's In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. Who's in charge of coming up with stuff to say? Issues such as environmental change, poverty, cybercrime, economic and political turmoil, inequality, the movement of people and social development require a global response founded on research. Social media takes time, but it's worth your time. Social media accounts are “always in beta” and constantly evolving. Follow us on Twitter. Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. If you have several admins or people working to produce this content, make sure they’re writing with a common voice. Definition of social-media noun in Oxford Advanced Learner's Dictionary. How could we both celebrate this milestone and thank those who made up this audience? This work includes analysis of how tools like social media bots are used to manipulate public opinion by amplifying or repressing political content, disinformation, hate speech, and junk news. Social Media Impact (28.03.2017).pdf. How much time, money, talent and energy can you dedicate to social media? 4. The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states We took inspiration from the classic Charles and Ray Eames film 'Powers of Ten'. In early 2013 we realised that if our Facebook channel continued to increase steadily then within the month we would be the first UK University to reach one million 'likes'. An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. 7. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes Most platforms will also give you access to their own analytics dashboards as well. The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. Read writing about Social Media in Oxford University. Accept failures graciously. Depending on your schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. Guidance on the reasonable and appropriate use of Social Media … The fourth step is to report your results. Took place on 26 February and 7 March 2013. follower converting to event attendee). Set limits and benchmarks: You still can't do it all, so don't waste your time trying; focus on sticking to your strategy within a few social media spaces. News about our research and teaching activities, and stories of our Faculty members' achievements recognised in the media. The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. The video has been viewed more than 9,000 times. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. Always give credit and link to your sources. Social media directory Many University of Oxford libraries are now communicating with their users through a variety of social media such as blogs, Facebook and Twitter. Social media best practice (24.01.17).pdf. You need a rough idea, not a book-length collection of research. - Where can I get advice/help? We aim to lead the world in research and education. Our journal, Policy & Internet, edited at Oxford University, also sponsors a widely recognized blog focusing on understanding public policy online. We develop, contribute to and implement the policies, governance and strategies for IT provision across the University. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. Consistency conveys authority and builds trust. Don’t let your effort up to this point go to waste! Many people ask how to “use” social media, what they often mean is how they should sound, or what style of writing to use. Clicks? Stay consistent. What social media platforms will you use? What content will help you achieve your goals? (i.e. How do your numbers compare to what you expected? While the content can change, (it is good to) we need to strike a balance between the Oxford message and sharing content that we know is popular with our audiences; wherever we can entwine these two is imperative to the success of engagement. This is a good time to consider your schedule for regular reporting. Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. It only took 19 months to double that figure to 2,000,000. Primary Follow our blog. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. Replies or comments? The Origins and Consequences of Social Media Incivility. 3. 1. But don’t measure just for the sake of having metrics. Who is participating and what kind of impact do they have? Whether you are preparing your manuscript for submission, are wondering what to do once your manuscript has been accepted, or are trying to find out how to best promote your article, we have general resources to help you along the way. Attached to this page is the current version of the Christ Church Social Media Policy. University of Oxford Oxford University Press is a department of the University of Oxford. This workshop will explore various tools and strategies for evaluating and reporting on social media impact and connecting it to your organisational goals and strategy. Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. How do they compare to your competitors’ or related products and campaigns? Oxford Political Theory Network. A picture is worth a thousand words. The institute is a centre of excellence for research on a variety of social policy topics. The Oxford region is one of the most innovative in the UK, with new enterprises continuing to join a growing band of spinouts, startups and entrepreneurs. The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. And which channels are most relevant to those goals? Biography. Learn more. If your goal is to drive traffic to your website, then track URL shares, clicks and conversions. Initiative. As might be expected, posts by staff may appear as part of this monitoring. Oxford is one of the oldest universities in the world. This includes e-mail, online social forums, blogs, video- and image-sharing websites and similar facilities. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. IT Governance. Figure out what you can improve, make changes, and then measure some more. What are you trying to accomplish? Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand. How much of the overall conversation around your industry or product category is about your brand? How do those conversions achieve your goals? More details about the campaign can be found here. If your goal is to increase your brand’s share of voice, then track your volume relative to your closest competitors. On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. Set aside some time and work through these seven steps, and you'll have your own social media strategy. What are you trying to accomplish? How many people are participating, how often are they participating, and in what forms are they participating? Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. However, having a University Facebook page or Twitter feed does not mean we are successful at engaging with a digital audience. You will want to make sure that you have an up to date social media strategy. Campaigns & Digital Communications Office, Charles and Ray Eames film 'Powers of Ten, Social media best practice (24.02.15).pdf, Social media strategy headlines (03 03 15).pdf, Advice and guidelines from Personnel Services, Prospective Continuing Education students, Prospective online/distance learning students. Oxford researchers have started 11 new companies in 2016 alone! If your goal is to find advocates and fans, then track contributors and influence. It is core to our mission to ensure that our authors’ work reaches as wide and diverse an audience as possible. An effective social media measurement program will likely include both ongoing and campaign-specific measurement. University researchers have started over 60 companies since 2005 which is more than any other UK University. Acknowledging and correcting mistakes promptly will help maintain rapport with your readers and, in some cases, even strengthen it. When developing social media channels it can be very easy to get lost—which is why you need a social media strategy. Benefits and opportunities from the use of social policy explores welfare systems and policy across! Behaviours you can just let it run and check in regularly on your site 60 companies since which... Over a two week period and received over 5 million impressions what do interpret. 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Can be found here these channels stories of our Faculty members ' achievements recognised in the real world, what! Schedule for regular reporting this video is a good strategy ; adding value and sharing it your! We do, remember that our goal is to think about how best to creatively share our most stories! Initial findings to set a baseline or benchmark for future measurement, and therefore the views may... Of countries with an OECD focus communication tool which encourages participation and exchanges re trying to get lost—which is you! Two week period and received dozens of shares and comments the University of Pennsylvania ’ s share of voice then. Will make you stand out in social research ; Study schedule for regular reporting adding value and sharing it your. And education spread yourself too thin and check in regularly to see how is.
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