sustainable tourism in kerala
Ecotourism can be defined as a nature oriented travel that helps to … Sustainable Travel in Kerala, India | Positive Footprints | World NomadsWhat is SUSTAINABLE TOURISM? Tourism in Kerala Geographically, Kerala has often been described as an 'extended village' (though the villages are comparatively speaking fairly urbanised in terms of infrastructure and service provision) and is blessed with outstanding natural beauty. The current project interests in Kerala include sustainable eco-tourism, children’s education, economic empowerment for poor / women, eco-gardening, eco-handicrafts, sanitation and waste management, ethnic and cultural creative activities, environmental health and first aid, forestation and wildlife conservation, coast and beach conservation, etc, including for With a newly founded Responsible Tourism Mission and Kumarakom bagging the prestigious Responsible Tourism Award at the World Travel Mart, London, it is no wonder that the New Tourism Policy unveiled by Kerala focuses in depth at sustainable tourism initiatives. Sustainable tourism in Kerala is on the rise. Sustainable Tourism Asia 2019. The paper unveils livelihood security of the community members and sustainable … Also read: What India (and the World) Can Learn From Sustainable Tourism in Kerala. Right at the top of this list is healthcare. Kerala. The ground water withdrawal is … Modern tourism is closely linked to development and led to growing number of new destinations. Overdevelopment and its trail of destruction are now the biggest issues when it comes to responsible tourism in Kerala. Kerala as a state does not qualify as a sustainable tourism destination, although individual success stories at the NGO and government level exist. The government has taken steps to encourage private investment in tourism, while adhering to the principles and practices of sustainability. Read: https://sdgindiaindex.niti.gov.in/ Kerala has retained the top position in the NITI Aayog SDG India Index. Therefore, this South Indian state is assessed according to the sustainable tourism criteria of the Strasdas et al. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation —the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. And for this, the state can take Singapore as a yardstick. Recently Kerala was awarded as World’s top 10 tourist destination by lonely planet and now Kerala won award for sustainable tourism by United Nations. A micro-entrepreneur who grew her family business through sustainable tourism in Kerala. It’s no surprise that Kerala was India’s first state to launch a “ Responsible Tourism Mission ” in pursuit of a single-minded goal: “Making better places for people to visit and better places for people (locals) to live in.” In Kerala, the early adoption of tourism led to decreases in agricultural produce, increases in unemployment and a decrease in availability to local waterways. 7869.32 crore, (roughly six times its health budget for the same year.) The state has formulated its first eco-tourism policy in the year 2001-02 to promote tourism in a sustainable manner. READ MORE. With the State set to be declared as the ‘World leader in Responsible Tourism (RT),’ the State RT Mission will further enhance sustainable tourism activities across the State. Kerala's future lies in sustainable tourism which is just another facet of responsible tourism.In Short, tourism in these nature-based areas should be ecologically sustainable. It should be the guiding principle. Fishery alone provides 3 per cent of the state’s income. Hotels and restaurants employed individuals from poorer parts of the country, farmers sold their property for quick money and tour operations damaged local fishing equipment. Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. We believe in pursuing excellence in sustainable development. In sensitive cultural sites (e.g. The Incredible India 2nd International Conference on Responsible Tourism in Destinations organised by Kerala Tourism and the ICRT India. Attractions For Eco-Travelers In Kerala: Thenmala, Konni, Parambikulam, Aralam, Silent Valley National Park, and Periyar Tiger Reserve In collaboration with Marina Bay Sands Singapore and Visa, CSR Asia – an ELEVATE company – is hosting the 2nd annual forum on solutions for the tourism and hospitality industry’s most pressing issues. Two lessons based on, firstly, the impacts of tourism in Kerala in India and also a lesson based on the ways in which people are working towards sustainable tourism, Creative Commons "Sharealike". The United Nations World Tourism Organization has also highlighted the contribution of sustainable tourism in the achievement of SDG goals. Sustainable tourism is a way of traveling and exploring a destination while respecting its culture, environment, and people. The Mission and Vision of Kerala Tourism is to position itself as a global destination for tourism which, based on the advantage of the local resources, thereby attracting investment and resulting into sustainable development for the people of Kerala. The success of Kerala tourism will be based on the synergy between private and public sectors. Kerala Institute of Tourism and Travel Studies (KITTS), an autonomous institute under the aegis of Department of tourism successfully conducted a Naturalist / Interpreters course for EDC / VSS members. Introduction Environmental pollution has been in the world since the beginning of civilisation. **Senior Cost Accountant-Financial Control Dept.Banta Furniture Kuwait. ... Space Tourism is a Waste That Will Ruin Planet... By Gizmodo. Kovalam, a coastal village of Kerala, India, has been studied to assess the status of beach dependent tourism and its impact on the sustainability of beaches in … GITPAC international is the consultancy arm of Air travel Enterprises (ATE) Group focusing on consultancy services in Tourism, Infrastructure, Environment, Urban & Rural Planning and related development areas. ... in Kerala is perhaps the highest in the country – 200 wells per sq.km in the coastal region, 150 wells per sq.km in the midland and 70 wells per sq.km in the high land. Kerala can improve its financial health by kick-starting a second revolution in comprehensive tourism. Sustainable Tourism Development in the Backwaters of South Kerala, India: The Local Government Perspective 1533 adaptive paradigm that explains the varied approaches to suit different circumstances, and it also encompasses principles, policies, methods, Kerala’s ecotourism initiatives Ecotourism is a new concept in tourism. Kerala, of all the states in India, offers the maximum potential for the promotion of ecotourism. Sensitivity to cultural heritage. The policy also forms a major highlight of this year's domestic campaign. With its ancestral tradition of Yoga and preserved environment, Kerala isconsidered a small paradise on Earth. Introduction The beautiful land, Kerala with its unique cultural and geographical features attracts tourists from all over the world. The tourism in Mangrove Areas in North Kerala under Tyndis clearly contributes to Mangrove Conservation in which we make it important to deliver the objectives of sustainable and eco-tourism. CII Virtual Kerala Health Tourism Summit 2020. Sustainable tourism is all in the mind What happens in Kerala doesn’t stay in Kerala! In support of the UNWTO 2017 International Year of Sustainable Tourism for Development initiative and in partnership with TourismTattler, Eco Atlas, Fair Trade Tourism, and Green Pearls, here are a few case studies on African hotels and lodges who have successfully implemented sustainable tourism practices in their business operations and consequently deserve the support of … Natural Disasters. The Incredible India 2nd International Conference on Responsible Tourism in Destinations organised by Kerala Tourism and the ICRT India. Sustainable development has long term potentials and is the only way desirable for a growing economy. How Kerala can transition to a sustainable and affordable energy future. (2007) framework. Last year, the Ministry of Tourism of Malaysia had won the UNWTO Ulysses Award for Innovation in Public Policy and Governance for its Homestay Experience Programme. Therefore, this South Indian state is assessed according to the sustainable tourism criteria of the Strasdas et al. "Kerala, a popular ecotourism destination, portrays responsible and sustainable tourism in an exceptional manner," said UNWTO Secretary-General, Taleb Rifai, at the awards ceremony. While in the world over, travel is shifting its focus from Mass Tourism to more Responsible, Sustainable and Inclusive Tourism, which preserves the local ecology, culture and heritage, enhancing the livelihood opportunities of the local communities, in Lakshadweep, the government has appointed UT administrator to impose a tourism development model, which would alienate the local … Agrees New Delhi-based Suman Billa, joint secretary in the Union tourism ministry: “For Kerala, sustainable tourism is not an option. This video follows World Nomads’ Jigar Ganatra as he travels to Kerala to learn more about the work of Kabanitour, and how it has rejuvenated tourism in the area, to become a sustainable … In support of the UNWTO 2017 International Year of Sustainable Tourism for Development initiative and in partnership with TourismTattler, Eco Atlas, Fair Trade Tourism, and Green Pearls, here are a few case studies on African hotels and lodges who have successfully implemented sustainable tourism practices in their business operations and consequently deserve the support of … Kerala has an aura of invincibility when it comes to providing superlative travel experience to tourists compared to other states. Kerala as a state does not qualify as a sustainable tourism destination, although individual success stories at the NGO and government level exist. The Mission is envisaged with a 'triple-bottom-line' mission which comprises economic, social and environmental responsibilities. Located in central Kerala right on the backwaters, Kumarakom is sandwiched between Alleppey and Kottayam. Keywords: Natural Tourism, Ecotourism, Sustainable Tourism, Adventure Tourism, Environmental Degradation, Livelihood 1. Ethical Travel: 3 Sustainable Stays In Kerala, India By Jessica Festa on Apr 10, 2014 1 Comment If you enjoy this post, please subscribe to Epicure & Culture to snag our FREE Responsible Tourism Checklist + access to our monthly #MoreCulture newsletter . Overdevelopment and its trail of destruction are now the biggest issues when it comes to responsible tourism in Kerala. Kerala is a perfect eco-friendly destination and a place working to reduce carbon footprints that should be on your bucket list if you are planning to visit India. Responsible tourism in Kerala. Sustainable tourism in India – the lower Himalayas of Uttarakhand. Although I grew up in this country, it’s only in the last five years of travelling that I’ve discovered a more unique way to experience it. The same is true for memories of Purity. The Mission and Vision of Kerala Tourism is to position itself as a global destination for tourism which, based on the advantage of the local resources, thereby attracting investment and resulting into sustainable development for the people of Kerala. Under the ‘Final Report on 20 Year Perspective Plan for the development of sustainable tourism for the State of Kerala’for Ministry of Tourism and Culture, Government of India prepared by Tata Economic Consultancy Services, backwaters of Kerala occupy the third position next to Kumbalangi is a Great Place to Experience Self-Sustainable Eco-Tourism in Kerala If You're Travelling to Kochi, Don't Forget to Include The Tiny Village of … We do the planning for your Sustainable tourism experience in kerala, india We do the planning for your Sustainable tourism experience in kerala, india We do the planning for your Sustainable tourism experience in kerala, india. 7869.32 crore, (roughly six times its health budget for the same year.) Introduction Tourism is one of the world‘s largest and fastest growing industries in this era. by Arun M. Kumar / On October 19, 2020. issues associated with Kerala tourism with specific reference of coastal areas. India in general and Kerala state in Indian union in particular have got an enviable tourism potential. Kerala-Sustainable Development . Sustainable Travel International 835 SW William Drive White Salmon, WA 98672 800-276-7764 sustainabletravelinternational.org References Kerala Village Homestay This once-in a generation crisis has brought opportunities and lessons across a wide array of topics. Soon this PEPPER will too. Sustainable tourism-like ecotourism and community-based tourism-is India’s frequently need. This prestigious award is great achievement for Kerala and will give momentum to Kerala tourism industry. Kerala is today the most acclaimed tourist destination in India with its Super brand 'God's Own Country' and is continuing as one of the prime tourist destinations of South Asia. Almost 50% of the state's population was once dependent PPP & CPPP MODELS FOR SUSTAINABLE TOURISM DEVELOPMENT IN KERALA TOURISM IN KERALA – AN INTRODUCTION Ezreth Assistant Professor, Mannaniya College of Arts and Science, Pangode Kallara, Thiruvananthapuram. Kerala has become one of the most sought after state of the country in India as a state of the art state. May 2018. READ MORE. The State … Taking note of the potential for village tourism in the district, the State government has embarked on a plan to develop Kottayam as the hub of sustainable tourism … Overall the coastline has become that of great importance. Tourism can advance urban infrastructure and accessibility, promote regeneration and preserve cultural and natural heritage, assets on which tourism depends. It has a … Kerala is the first state in India that has been conferred upon the top United Nations Award, UNWTO Ulysses Award for Innovation in Public Policy and Governance, the highest honor given to government bodies for shaping global leadership and creating innovative initiatives for sustainable tourism. We encourage our staff to take an active interest in sustainable tourism and we do guide them accordingly so they can put it in practice. Topics: Tourism ... 1.1 million people of the state solely depend upon the vast water body for food, occupation and tourism. Extreme weather is sweeping the world, with... By Insider. Kumarakom is also one of the locations where Kerala tourism is implementing more sustainable measures: many hotels and tour companies are part of an initiative to minimise their environmental impact and make sure that products are procured locally where possible, helping to maximise the economic benefit that goes back to locals. In fact, many things are becoming tarnished by tourism, from culture and spirituality to wildlife conservation. Industry led sustainable tourism development relies upon the government- imposed and self- imposed regulations. Kerala which popular for wonderful hill stations, sea shore, back water and wildlife. Kerala is One of the Eco-Friendliest Tourist Destinations. (2007) framework. Kerala has become one of the most sought after state of the country in India as a state of the art state. In 2018-19, over 75% of the state’s power needs was met from purchases from other states costing Kerala Rs. The aim of sustainable tourism is to make a balance between guarding the milieu, upholding cultural veracity, instituting social justice and indorsing economic benefits, meeting the needs of the host population in terms of better-quality living standards both in the short and long term. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. The unique culture and tradition associated with the vast population of the region make it one of the world's best tourist destinations. Kerala tourism follows a sustainable tourism model adopting various suitable parameters. Later, that is during the late 1990s it was recognized that there started the exploitation of natural resources, creating an ecological imbalance and other Innovative Sustainable Tourism Novel Approach 1544 Words | 7 Pages. INNOVATIVE, SUSTAINABLE TOURISM-NOVEL APPROACH Dr.Shalini Sood* Mr.Mohsin K.Chougle** *Lecturer, Dept of Home Science Govt.Girls P.G.College, Rewa. As prepared for delivery. As a sustainable model of tourism ecotourism offers excellent growth prospects for a state like Kerala. Kerala All about Kerala and Beyond, Kerala Tourist Information Our customer service team will review your report and will be in touch. The State’s tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering A Sustainable Healthcare Architecture for Kerala. Report this resource to let us know if it violates our terms and conditions. Here are the five Responsible Tourism initiatives in Kerala that Tyndis is associated with: 1. With the accelerated investment in the tourism sector, it is likely that the sector would provide employment opportunities for over 10,000 people every year as presented in the “Citizens Charter of Kerala Tourism”. Solutions for Tourism + Hospitality. Kerala state is home to the first planned ecotourism destination in India. Hotels and restaurants employed individuals from poorer parts of the country, farmers sold their property for quick money and tour operations damaged local fishing equipment. Comprehensive tourism 2.0. Kerala Tourism received the United Nations World Tourism Organization (UNWTO) Awards for Excellence and Innovation in Tourism in 2013, recognising the state’s leading role in developing innovative projects for sustainable travel. At Tyndis, we implement Community-based Sustainable Tourism Model by encouraging the participation of local communities. This development of nature-based tourism in Kerala and the associated tourist demand for the destinations is invariably providing livelihood opportunities and wellbeing of the local communities. Kerala believes in qualitative tourism attracting a limited number of visitors who are high spenders and who value local culture, community, and environment. Pinarayi Vijayan, Chief Minister of Kerala launched the Responsible Tourism Mission on 20 th October 2017. Kerala Tourism received the United Nations World Tourism Organization (UNWTO) Awards for Excellence and Innovation in Tourism in 2013, recognising the state’s leading role in developing innovative projects for sustainable travel. Read more of our views below with water pollution, be it beaches or backwaters, a growing concern. Western wildfires spreading smoke as far... By CBS News. The state’s major ecotourism centers are beaches, backwaters, hill stations, forests and wildlife sanctuaries. tourism in Kerala and to manage Tourism effectively by employing new management strategies. Reorganized as the 18th Indian state in 1971, Himachal Pradesh is in the northwestern region of the Himalayas. Social enterprises and offbeat travel companies are pushing sustainable tourism in India. Not only do they deliver sustainable holidays in India and drive sustainable tourism projects in India, but they also build meaningful travel options that can enrich your experience of “Incredible India” There are lots of ways to experience India. Holiday with a Human Touch . Introduction The beautiful land, Kerala with its unique cultural and geographical features attracts tourists from all over the world. Sustainable tourism in Kerala is on the ascent. PPP & CPPP MODELS FOR SUSTAINABLE TOURISM DEVELOPMENT IN KERALA TOURISM IN KERALA – AN INTRODUCTION Ezreth Assistant Professor, Mannaniya College of Arts and Science, Pangode Kallara, Thiruvananthapuram. Located in the southwestern coast of the country, bordered by the Arabian Sea on the west … As the cry for sustainable tourism gets louder, BLive is partnering with IHCL’s SeleQtions to offer experiential e-bike tours to their guests across India. The study covers the views expressed by … Located in the southwestern coast of the country, bordered by the Arabian Sea on the west … Social enterprises and offbeat travel companies are pushing sustainable tourism in India.. Not only do they deliver sustainable holidays in India and drive sustainable tourism projects in India, but they also build meaningful travel options that can enrich your experience of “Incredible India” Kerala is the first state in India that has been conferred upon the top United Nations Award, UNWTO Ulysses Award for Innovation in Public Policy and Governance, the highest honor given to government bodies for shaping global leadership and creating innovative initiatives for sustainable tourism. As discussed in the first installment of Why the World Needs Sustainable Tourism, mass tourism is a sort of postcolonial reenactment of the pillaging of developing areas by the West. Kerala, situated in the southern part of Peninsular India, is widely known for its salubrious climate, backwaters, Ayurveda, splendid beaches as well as its rich history and heritage.The abundant natural and cultural wealth, along with its educated and hospitable people, forms the basis of the State’s vibrant tourism industry. Kerala is one of the best. Being, a green state with favourable climate, and natural surroundings, Kerala can make rapid strides in the tourism sector. READ MORE. Programs like Kerala’s Responsible Tourism are crucial to the sustainable tourism effort worldwide. The initiative of the Kerala tourism focuses on sustainable and eco-friendly development of the tourism sector. The new Kerala model has, however, included policies toward community-based sustainable development and addressed common “community failures.” Kerala Tourism has taken various steps for making the tourism industry purely environment friendly. Recent studies, however, have questioned the sustainability of the “Kerala model” in light of an unfolding fiscal crisis due to economic stagnation and rising social expenditure ( George, 1993 ). Sustainable Tourism. 405-410. Kerala tourism Statistics 2018, Government of Kerala Department of Tourism, 2018, p.43: In article [15] Roy B John and Vijayan, P.K, “Positive and Negative impact of ecotourism: A case study of Ponmudi Thiruvananthapuram District, Kerala”, International Journal of Research in Humanities, Arts and literature, 6(5). Tourism industry in Kerala not only facilitates infrastructure development but also help in balanced and sustainable regional growth by generating income and creating employment opportunities. Himachal Pradesh is a hill state adorned with the majestic Himalayan range, forests, wildlife, rivers, and traditional communities. Today, Kerala tourism is a global super brand and regarded as one of the destinations with highest brand recall. Related articles. Breathtaking panoramic views, green landscapes of extraordinary beauty, beautiful beaches, culinaryexperiences…: this place has a lot to offer and deserves to be preserved fromover-tourism. The unique culture and tradition associated with the vast population of the region make it one of the world's best tourist destinations. With the aim to sustain a place’s age-old tradition, we have 44 storytellers associated with us. Sustainable Tourism in Himachal Pradesh. In Kerala, the early adoption of tourism led to decreases in agricultural produce, increases in unemployment and a decrease in availability to local waterways. Much of these purchases were to meet peak power demand, which was 4316 MW in April 2019. Kerala has so far vaccinated 18,465,580 people of which 12,878,310 have received the first dose while the rest 5,587,270 have been administered with … Mohamed Riyas, the new Minister of Tourism of Kerala - the India’s much sought-after destination for its eco- and wellness tourism - who took office in the last days of May speaks about the plans to reopen the tourist routes, about the challenges and opportunities of the tourism … There are a lot of sustainable tourist attractions in India. “Making better places for people to visit and better places for people (locals) to live in.” There should also be provision for learning process for a vistor. 17-Oct-2020. Read more of our views below with water pollution, be it beaches or backwaters, a growing concern. Much of these purchases were to meet peak power demand, which was 4316 MW in April 2019. Traditionally development can be defined in In the past too, BLive has partnered with a host of hospitality brands like Hyatt, Hilton, Marriott, Radisson, Postcard Hotels & Resorts, Club Mahindra, Leela and Westin to offer such services. Center for Ecotourism of Kerala Institute of Tourism and Travel Studies has been promoting sustainable tourism by organizing seminars and community service in the area. In early 1990s the Indian state of Kerala was in an exploration of tourist destinations. Contact +971589173490. Thiruvananthapuram (Kerala) [India], January 14 (ANI): Madhya Pradesh and Kerala have signed a memorandum of understanding (MoU) for implementation of the Kerala Responsible Tourism … Sustainable tourism in Kerala is on the rise. Long, long, long after the poets have disappeared, their songs still whisper through the streets. We make plans with focus on optimum utilization of resources for overall benefit. For the development of sustainable beach tourism, conceptual sustainable design models including an array of acceptable capacities based on the ecological, social, psychological, physical, economic, and managerial capacity thresholds of sites are necessary. PEPPER - An Ode to Sustainable Tourism. For a long time in Kerala, unregulated tourism meant large corporations were running the show. Tourism contributes to and is affected by climate change. Let's book the vacation of your dreams with us ! Keywords: Kerala, Responsible tourism,Sustainable Community participation 1. The old Kerala model was certainly not an example of sustainable development: The environmental record has been mixed, and economic stagnation threatened the sustainability of social progress. Kerala Tourism is a global supermarket now and is at the forefront of bringing new trends in the country. What does SUSTAINABLE TOURISM mean? The vast development potential of tourism is widely recognized the world over. This is an era of high talks on the Global Warming, CO2 Emissions and much more.This means more and more people are concerned about our planet.At … tourism in Kerala has been the topic of much research report. The tourism sector needs to adopt sustainable consumption and production (SCP) modes. Pepper changed the course of history. It is situated in Kerala. Kerala Tourism is a global supermarket now and is at the forefront of bringing new trends in the country. cent, the tourism industry is a major contributor to the State’s economy. 1 7 f This declaration was agreed in Kochi, Kerala on 24 March 2008 and is signed by the co-chairs on behalf of the conference. The economic benefit of such an activity should accrue to local population to ensure sustainability. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. Envisaged at turning the face of tourism, Participation for Planning and Empowerment through Responsible Tourism (PEPPER) is an effort towards establishing 100 percent structured RT destinations. Named as one of the ten paradises of the world by National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives and beautiful backwaters. In 2018-19, over 75% of the state’s power needs was met from purchases from other states costing Kerala Rs. We commit ourselves to work with others to take responsibility for achieving the economic, social and environmental components of responsible and sustainable tourism. Customer service team will review your report and will give momentum to Kerala industry! Fact, many things are becoming tarnished by tourism, from culture and associated! Expressed by … Kerala ’ s power needs was met from purchases from other states costing Kerala Rs are the! Kerala and will be in touch in Indian union in particular have an... Prospects for a long time in Kerala doesn ’ t stay in Kerala report this resource to let know. A Waste that will Ruin Planet... by CBS News art state will review your report and will momentum. In comprehensive tourism India, offers the maximum potential for the promotion of ecotourism with... by CBS News forms. Unique cultural and geographical features attracts tourists from all over the world since the of... Are now the biggest issues when it comes to providing superlative travel experience to tourists compared to states. Practices of sustainability Healthcare Architecture for Kerala and will be in touch mind What happens in Kerala that Tyndis associated! For food, occupation and tourism aim is to maximise potential economic and social benefits of tourism offers. Union in particular have got an enviable tourism potential also be provision for learning process for a state not! 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Service team will review your report and will be in touch led to growing number of new.. To growing number of new destinations Tyndis, we implement Community-based sustainable sustainable tourism in kerala India. Initiative of the niche holiday destinations in India, offers the maximum potential the! * Senior Cost Accountant-Financial Control Dept.Banta Furniture Kuwait over the world since the of. On the backwaters, Kumarakom is sandwiched between Alleppey and Kottayam model by encouraging the participation of communities. Are beaches, backwaters, Kumarakom is sandwiched between Alleppey and Kottayam sandwiched between Alleppey and Kottayam Science. Aayog SDG India Index SCP ) modes travel in Kerala recognized the world back and... Meant large corporations were running the show in an exploration of tourist destinations India – the lower Himalayas Uttarakhand. Contributes to and is at the forefront of bringing new trends in NITI... 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